Snapchat has argued that its user growth, which appears to have slowed over the past year, is tethered to the company’s product improvements. (In fact, Snapchat’s location-sharing is turned off by default.) (Periscope offers something similar for looking in on its users’ live broadcasts.) If sharing your location sounds creepy, you change your settings to ensure that you’re only visible to friends, or not visible at all. The point of the map: Find your friends and see what they’re up to, or browse posts from strangers who are sharing publicly from around the globe.
The map was built by Snapchat with the help of mapping technology from a San Francisco startup called MapBox, and resembles the product from another location-sharing startup called Zenly, a Benchmark-backed startup that Snapchat recently acquired.
For a mapping feature, Snap Maps is not very easy to locate.īut if you do manage to find it - we can help with that - Snapchat’s latest innovation, which came out a few weeks ago, will show you where your friends are in real time and what other events may be going on around your city or state.
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